Meta Tag Generator

No. Google officially stopped using the keywords meta tag for ranking in 2009. It's kept in this generator for completeness (some niche search engines still read it) but you shouldn't spend time optimising it for Google. Focus on the title, description, and actual page content instead.

Google truncates snippets at roughly 155–160 characters on desktop and around 120 characters on mobile. Aim for 150–160 characters. More important than hitting an exact number is writing a description that accurately describes the page and gives searchers a clear reason to click. Google may rewrite your description entirely if it decides a different excerpt from your page is more relevant to the query.

The canonical tag (<link rel="canonical">) tells search engines which URL is the "official" version of a page when the same content is accessible at multiple URLs. Common use cases: HTTP and HTTPS versions of the same page, www and non-www versions, URLs with query parameters (e.g. tracking parameters), paginated pages. Set the canonical to the URL you want to appear in search results. If your page has a single clean URL with no duplicates, still include a self-referencing canonical — it's a best practice that prevents issues down the line.

Open Graph was created by Facebook and is now used by most platforms (LinkedIn, Pinterest, WhatsApp, Slack). Twitter created its own twitter: tag system. Most platforms will fall back to OG tags if Twitter-specific tags are absent, which is why this tool makes OG tags required and Twitter-specific ones optional overrides. The main reason to set explicit Twitter tags is if you want a different image or description for Twitter specifically.

The recommended size is 1200×630 pixels (1.91:1 aspect ratio) — this covers Facebook, LinkedIn, Twitter summary_large_image, and most other platforms. File size should be under 8 MB; Facebook enforces a minimum of 200×200 pixels and recommends at least 600×315. Use PNG or JPG. Avoid text too close to the edges — platforms may crop or overlay elements on your image.

JSON-LD (JavaScript Object Notation for Linked Data) is a way to embed structured data in a <script type="application/ld+json"> tag. Google uses it to power rich results — star ratings, FAQ dropdowns, breadcrumbs, event cards, and other enhanced SERP features. It's separate from and complementary to meta tags. Meta tags control how your page looks in regular search results; JSON-LD unlocks rich results. For most pages, adding basic WebPage or Article JSON-LD is worth the few minutes it takes.

Use these official validators on your live URL: Google Search Console → URL Inspection tool shows how Google sees your page. Google Rich Results Test (search.google.com/test/rich-results) validates structured data. Facebook Sharing Debugger (developers.facebook.com/tools/debug) validates OG tags and lets you force a cache refresh. Twitter Card Validator (cards-dev.twitter.com/validator) validates Twitter Cards. LinkedIn Post Inspector (linkedin.com/post-inspector) validates OG tags for LinkedIn. Always test with real deployed URLs — these tools can't reach localhost.

Yes. Every page should have a unique title and description that accurately reflects its specific content. Duplicate meta tags across multiple pages is a common SEO mistake — it confuses search engines about which page to rank for a given query. The canonical tag handles technical URL duplication; unique meta tags handle content differentiation. If you have hundreds of pages, use page templates that dynamically generate titles and descriptions from the page content rather than setting them manually.

The robots meta tag gives page-level instructions to search engine crawlers. index, follow is the default — no tag needed. noindex removes the page from search results (useful for admin pages, thank-you pages, staging environments). nofollow tells crawlers not to follow links on the page. noarchive prevents Google from showing a cached version. Note: the robots meta tag only works if crawlers can reach the page. If you block the URL in robots.txt, crawlers won't see the meta tag either.

Paste all generated tags inside the <head> element of your HTML, before the closing </head> tag. The <title> tag and charset / viewport meta tags should come first. For CMS platforms: in WordPress, plugins like Yoast SEO or Rank Math handle this for you. In Shopify, edit the theme.liquid file's <head> section. In Webflow, paste into the page settings "Head Code" field. In Next.js, use the <Head> component from next/head.